#1 PPC Agency For Law Firms

The Problem

You're not underspending on Google Ads. You're under-managed.

Most law firms aren't losing budget to bad markets. They're losing it to PPC teams that have never heard the phrase "cost per retainer."

⚖️

Generic agencies don't speak legal.

They copy-paste campaigns built for home services and apply them to your firm. The keywords are wrong, the bids are wrong, and nobody on their team has ever thought about case value versus cost per click.

📞

You're paying for people who can't retain you.

Broad match keywords, weak negative lists, and no geography logic means your budget attracts people outside your jurisdiction or outside your practice areas. Your intake team handles the fallout at $300 per wasted call.

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Nobody is tracking cost per retainer.

You know your CPL. You don't know which campaign produced the client who signed a $40k retainer last Tuesday. Without that loop closed, you're optimizing for the wrong number — and overpaying every month.

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Your LSA profile is set up and forgotten.

Google Local Services Ads are the highest-converting placement for law firms. Most agencies set them up once and walk away. Actively managed and disputed LSA profiles can cut your cost per qualified call in half.

Paid Ads That Generate Signed Retainers

Not a templated legal PPC service. Every campaign, keyword strategy, and LSA profile is built around how legal buyers actually search — and what it costs to retain them profitably.

Legal-Specific Campaign Architecture

Campaigns built around practice area, case value, and jurisdiction — not generic legal keywords. We know which terms convert to retained clients and which drain budget on tire-kickers who never call back.

LSA Setup and Active Management

Google Local Services Ads are the highest-converting placement for law firms. We set them up properly, dispute invalid leads, and actively manage your budget split between LSA and search — not once and done.

Full Channel Coverage

Google and LSA capture active demand. Bing reaches high-income demographics at lower CPCs. Meta builds awareness for higher-ticket cases before prospects start searching. We manage all four and allocate by practice area.

Intake-Aligned Lead Funnels

Landing pages that pre-qualify by practice area, geography, and case type before a call is placed. Your intake team talks to people who are ready — not strangers who clicked the wrong ad in the wrong state.

Cost-Per-Retainer Reporting

No vanity dashboards. Every source tracked to consultation booked, retainer signed, and estimated case value. The number your managing partner cares about — not click-through rate on a Monday morning PDF.

Continuous Performance Management

Ongoing negative keyword refinement, bid management, LSA dispute resolution, and competitor monitoring — driven by retainer outcomes. Nearly 20 years managing legal campaigns. The playbook is already built.

How It Works

We audit your spend. You see exactly what's leaking — and what's not.

Paid Media Audit — Know Before You Commit

We start with a full teardown of your Google, LSA, Bing, and Meta campaigns. You get a plain-English picture of where budget is leaking, which campaigns are producing retained clients, and what a properly structured legal-specific account should look like. No obligation — just clarity.

Campaign Rebuild + LSA Optimization

We rebuild your campaigns from the ground up — practice area segmentation, jurisdiction-aware targeting, intent-filtered landing pages, and LSA profiles actively managed and disputed. Built on the same architecture we've used across $100M+ in managed ad spend.

Attribution Closed to the Retainer

We connect your ad platform data to your intake system and CRM. Every source gets a verified cost-per-retainer. Your team stops arguing about what's working and starts making decisions with actual signed-client data behind them.

Managed, Optimized, Accountable — Ongoing

Monthly strategy reviews and continuous campaign management tied to retainer outcomes, not click metrics. We've been doing this long enough to know what moves the needle in legal and what's noise. We're accountable for the difference.

If you're spending $25k a month and your pipeline still feels unpredictable, let's talk.

Book a 30-minute call. We'll review what you're running across Google, LSA, Bing, and Meta — tell you exactly what's wrong — and show you what a properly structured legal campaign looks like. The audit itself is a paid engagement, but the call costs you nothing except 30 minutes.

We only work with law firms

$25k/mo minimum ad spend

Google, LSA, Bing, and Meta — all four channels

No pitch deck. No agency theater.

Nearly 20 years. $100M+ managed. Legal only.

The AI-Powered Ads System That Fills Your Pipeline With Signed Clients

You're not underspending on Google Ads. You're under-managed.

Paid Ads That Generate Signed Retainers

We audit your spend. You see exactly what's leaking — and what's not.

If you're spending $25k a month and your pipeline still feels unpredictable, let's talk.